The 2016 Click! Digital Expo was in full swing last Friday in Brisbane with some of the coolest and most innovative tech solutions. With speakers that specialised in Digital marketing to Development, the expo provided great insight into what is to come and how to prepare for the change.
If you missed it, here are my top 2 takeaways. These really resonated with me as they both in their own way will make a big impact in our digital world.
Digital Marketing Strategy or Strategy for your Digital Business.
Some businesses are struggling to see the big picture when it comes to digital marketing. They see their digital marketing strategy as a small component of their marketing plan. The failure here as stated by Tanya Williams, Chief of Everything at Digital Conversations, is in viewing it as a Digital Marketing Strategy for your business instead of a Marketing Strategy for your Digital Business. Digital is not an add-on. It should now work hand in hand with your traditional marketing strategy. In fact, you should simply have a comprehensive marketing strategy which includes both digital and traditional channels.
Why is it important for you to brush off all the dust that has been collecting on that folder containing your digital strategy, which someone made years ago, that no one uses? It is crazy to think that 96% of Australians are online but 35% of Australian businesses are not. If you are not playing in this space you are missing out on a huge chunk of the market and a lot of sales. Do you really want to be that guy?
Robotics in IOT
The internet of things has come a long way in the last few years. With the advancements in sensor technology, we are seeing smart devices in all aspects of our lives. From monitoring water usage in our home and controlling traffic signals on our roads to controlling the meat production process that delivers our food from the farm to the fridge.
But things are advancing even more behind the scenes in the industrial space. What surprised me is the advancement with IOT in robotics. Robots are everywhere, from drones to unmanned excavators. With consumers calling for more customisation companies have developed the means to 3D print robot frames in a day, add-on generic components like motors and install a ROS (robotic operating system) which allows for plug and play of components and machine learning. Companies can now have environmentally specific robots up and running within 24 hours.
But there is still work to be done. Companies like CSIRO are working on the brain aspect of the robots anatomy. Trying to develop situational awareness to help the robot understand their surrounding and the ability to make complex decisions.
Essentially we are building robots that build robots! Hmm I feel like I’ve seen this in a movie once. #followmyblogsifyouwanttolive