A lot has changed in Social Media over the last few years. We are no longer restricted to either Myspace or Bebo. Apps like Instagram, Snapchat and sites like Youtube, Facebook, Twitter and Pinterest are taking over our lives. For most people, their social media profile is a window into their daily life. From what they ate from breakfast to the bathroom selfie they take in the nightclub (because the lighting is just perfect). Our daily lingo now includes Hashtags and Abbreviations. OMG, what is this world coming to, like #Connected. Radiatemedia.com state on average people spend 27% of their time online Sharing, Liking and Scrolling through their social media feeds.
Like those stats? Here’s a couple more. Twitter now have over 200 Million active users, Facebook 1 Billion and LinkedIn 225 Million (p.s. lets connect). If you are a small business that hasn’t yet set up a social media channel for marketing or a big business that doesn’t feel that social media is important enough to give it any attention, here is a scary fact for you; 78% of small businesses with a social media presence now get at least one quarter of new customers via social media. Are you missing out on a 25% increase on leads or sales? This could mean anything from a couple thousand a year, to a few million.
How does print advertising compare? If you are like me you no longer pick up a news paper, ever. Why would you when articles come straight to your news feed on Facebook?! You have friends you know and share similar interests with sharing content that will most likely be of interest to you. Further to this, with Social media advertising, you have the ability to select your target audience from their location to their age and interests. Did you know 27% of Americans check their social networks several times a day. That’s several opportunities for you as a business to get in front of their face. Further more, for those who already have a brand following, 35% of Americans check brand pages regularly as part of their social media activity.
If you sit in the minority of small businesses (just under 50%) that do not have a social media presence now is the time to make a change. The figures don’t lie and could eventually mean the success or failure of your business. You might be a little nervous as this is new terrain for you but rest assured there are those out there that know exactly what they are doing and how to make social media work for your business. MDG advertising state that 64% of marketers are integrating Social Media into their marketing plans. If you are in need of a Social Media expert or a new Digital Marketer get in touch with us. Stellar Technology can find the right person to suit your needs.
Remember, It is no longer a Digital Marketing Strategy for your business but instead a Marketing Strategy for your Digital business.